Skillz

A broad stack, chosen carefully to build useful websites.

This is not about collecting logos. It is about knowing which piece to use, when to simplify, and how to connect design, development, content, and automation without losing clarity.

Talk about your stack

Careful front-end

Fast, responsive interfaces with a polished visual layer.

CMS and data

Editable architectures when clients need real autonomy.

Marketing automation

Flows, acquisition, CRM, and Salesforce to close the commercial loop.

Evidence

What keeps showing up across the projects

The pattern is clear: careful interfaces, lightweight foundations, editable content when it helps, and measurement connected to the business.

15+

years across WordPress, online stores, and modern front-end

recent cases across SaaS, local web, headless CMS, and technical content

core stacks: Next.js, Astro, and WordPress

1:1

design, development, and technical judgment without middle layers

Mastery

Full mastery map

A broad list, organized by real utility. These are the pieces I can connect when a website needs design, development, content, automation, and delivery.

Product and interface

The layer people feel: hierarchy, rhythm, clarity, responsive behavior, and visual detail.

UI designUX structureResponsive designDesign systemsSaaS landing pagesMicrointeractionsAccessibilityUX writingVisual QA

Modern front-end

Frameworks and language for fast, maintainable, well-composed experiences.

Next.js

React

Astro

TypeScript

JavaScript

Tailwind CSS

shadcn/ui

Radix UI

CSS

Alpine.js

Framer Motion

React Hook Form

Zod

CMS, content and architecture

Editable content without sacrificing performance, visual control, or maintenance.

WordPress

Payload CMSHeadless CMS

WordPress REST API

Payload Plugins

Payload Form Builder

Payload SEOLexical

PostgreSQL

Supabase

Supabase Auth

MDX

TinaCMSContent architectureTechnical writingEditorial workflowsMulti-tenant

Deploy, quality and performance

The invisible layer that keeps a website fast, deployable, and hard to break.

Vercel

Netlify

Railway

Coolify

Docker Compose

Docker

Git

ESLint

Prettier

PostCSS

Vitest

Playwright

Storybook

PerformanceTechnical SEOWeb sustainability

Payload Cloud

Cloudflare

Marketing automation and CRM

Acquisition, tracking, automation, and CRM so the website keeps working after the click.

Salesforce

Marketing Cloud

Pardot / Account Engagement

HubSpot

Analytics

Tag ManagerSFMC SyncPrefill tokensResponse deliveries

Zapier / Make

Brevo / SendinblueLead captureCampaign landing pages

E-commerce and visual craft

Commercial experiences, brand visuals, and graphic pieces that help the product feel clear.

E-commerce

Medusa CMS

Stripe

Adobe IllustratorBrand assetsLocal business websitesConversion copyContent strategy

Front-end

The visible layer: interaction, performance, accessibility, and composition.

Next.js92%

React framework

React90%

Interfaces and components

Astro88%

Fast content websites

TypeScript84%

More maintainable code

Tailwind CSS92%

Visual system

shadcn/ui86%

Premium components

Radix UI78%

Accessible primitives

React Hook Form78%

Robust forms

Framer Motion78%

Microinteractions

JavaScript90%

Browser foundation

Zod76%

Validation and contracts

CMS, data and architecture

The foundation that makes a website editable, maintainable, and connected to real data.

WordPress92%

Classic and headless CMS

Payload CMS84%

Admin, API and content

WordPress REST API82%

Decoupled content

Payload Plugins78%

SEO, forms, redirects

PostgreSQL76%

Relational data

Supabase74%

Auth and database

TinaCMS74%

Light editing

MDX86%

Technical content

Lexical72%

Editorial rich text

Multi-tenant70%

Client-based architecture

Deploy, infra and quality

Environments, deployments, and checks so projects can live beyond the laptop.

Vercel88%

Deploys and previews

Netlify82%

Static deploys

Coolify72%

Self-hosted deploys

Docker76%

Environments and services

Docker Compose76%

Local services

Railway70%

Services and databases

Git90%

Versioning and collaboration

Vitest72%

Unit testing

Playwright68%

E2E and visual QA

Marketing automation & Salesforce

Acquisition, measurement, and automations so the website is not an island.

Salesforce76%

CRM and automation

Marketing Cloud72%

Journeys and campaigns

Pardot / Account Engagement70%

B2B nurturing

HubSpot76%

CRM and forms

Analytics82%

Measurement and events

Tag Manager80%

Controlled tracking

SFMC Sync74%

Prefill and deliveries

Payload Form Builder76%

Manageable forms

Zapier / Make78%

No-code connections

Brevo / Sendinblue70%

Email and automation

Product, content and e-commerce

Cross-functional capabilities that turn technology into a useful experience.

Technical SEO82%

Structure and visibility

Performance86%

Loading and efficiency

Accessibility76%

Inclusive interfaces

Content strategy84%

Narrative and architecture

E-commerce74%

Commercial flows

Medusa CMS68%

Headless commerce

Adobe Illustrator74%

Brand assets

Web sustainability78%

Lighter websites

Signal

How I choose what to use

Business clarity first, technology second.
Fewer dependencies when a simple solution works better.
CMS only when it gives real autonomy.
Automation to reduce friction, not to complicate the system.