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Technical content

Carbon Emissions Article

An editorial piece explaining how technical decisions affect a website’s weight, consumption, and maintenance.

Visual about carbon emissions and sustainability applied to websites.

Year

2023

Duration

3 days

Budget range

Internal research

Service

Strategic content

Case notes

What had to be solved and how it was shaped.

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Challenge

The environmental impact of websites is often explained abstractly. The goal was to connect it to concrete decisions around stack, hosting, and performance.

Solution

I prepared an article that connects sustainability, performance, and business, using WordPress as an example of a powerful tool that is not always necessary.

Outcome

Useful content explaining why a lighter website is also better for business and users.

Results

  • Clear argument for lighter websites
  • Technical content clients can understand
  • Better connection between performance and sustainability

Scope

ResearchWritingContent strategy

Technology

A stack chosen for the job, not for decoration.

PerformanceWordPressWeb sustainability

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